In today's crowded and diverse media market, publishers more then ever must make sure their content is focused, consistent, and in sync with both audience requirements and the site's (and print if you still do that) marketing goals.
Is your web site working for you?
With so many look-alike sites, casual borrowing of intellectual property, and often low quality standards, make sure your online content is up to snuff.
Is your editorial aligned with your audience?
It's easy to fill a site and its related social media platforms with content. But it takes real effort and concentration to ensure that content works towards your audience and business objectives.
How effectively is your staff working?
The foundation of any content/editorial operation is the people. Consider an objective, understanding and humane third party evaluate your content staff and suggest pathways for improvement if needed.