Federal market consulting

I've been covering the federal IT market and the government in general for more than 25 years. Let me help you with "federalizing" your collateral. I can also create content marketing materials crafted for this highly specific sector so your technology and niche resonate with buying and technology policy of your intended customer.

Editorial evaluation

With 40 years in the business-to-business publishing field, I've worked with several major houses, helping them fine-tune editorial content, assess staff, and make sure editorial matches audience needs and your market goals.

Add pizzazz to your events

Sales meeting? Marketing conference? Customer event? I'll help you make it sparkle with content planning and professionally delivered key note talk or hosting and moderating. It'll shine with the attention on your message and goals.

Editorial Audit 1

The editorial audit

Pioneered many years ago by the former Cahners Publishing Company of Boston, the editorial audit is a structured, objective way to evaluate content. I've adapted and updated it to the online era. Together with my experienced research partners, we can provide an in-depth evaluation of the congruence between your product and market needs, with tangible ideas for improvement.

Web sites say everything ... and nothing

Too many technology web sites leave visitors - your potential customers - wondering what your product or service actually is. I'll edit out the vagaries and cliches and replace them with tough, lean, clear language.

Confusion

Let's talk...

I'd be delighted to discuss your project. E-mail me: [email protected]. Call at 240-463-2009. Or message me at my LinkedIn account.

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